Every brick for a Bud. Here are some custom made bricks for my Buds, with their partner's name on it. They had a cutting machine installed on site to carve out words onto the surface of the Lego brick. We thought it was cool and Lego management thought the so too, that is why they charge us a bomb for it. It must have been the most expensive piece of plastic I have ever invested in but it was well worth it, because they were for the Buds.